Brooks Hall (BFA 1994): Power to the Pubis
Monday, August 23, 2010
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Posted by: Kristen Boddy
Power to the Pubis! Accepting the fullness of feminity along with our strength!
On Kathryn Budig, Toesox, Lululemon…and the Powerful Female Pelvis.
The recent letter written by Judith Hanson Lasater that was published in Yoga Journal has received a lot of attention. For me, it reawakened a deep dream.
It was as if a deep well containing my dream (that had been plugged
up by years of not knowing how to do it) had become unplugged and
emotions and passion began to fill the ocean of my being with energy
for something important.
When I was a photography student at the School of the Art Institute of Chicago
I remember saying (without even knowing the words yet, I think…) that I
wanted to make images of physically strong and powerful women. Now I
find myself in a world filled with strong and beautiful women and men
practicing yoga. Look at her: 
Kathryn Budig
is a beautiful and strong yogi who was, on many blogs and by many
people, referenced in the aftermath of Ms. Lasater’s letter. The Toesox
ads are a clear example of nudity in yoga advertising. In the above
picture, she looks beautiful, feminine and powerful: absolutely
gorgeous. She is a successful modern yogi.
What I am about to say is not about this woman, it is about the treatment of an image and how it affected me. 
It’s almost Robert Mapplethorpe-ian
in its de-feminization of the female nude, to my eyes. If this picture
was in a contemporary art context I might be inclined to interpret the
above image as expressing how our mechanized society has robbed this
female form of her femininity. It also shows some seriously impressive
strength…But she almost looks like a metal spike shaped like a nude
person. I am bothered by the lack of any indication of a pubis, or
second leg. This clever angle, probably assisted by retouching, has
"cleaned” some humanity out of the image. The earlier picture is more
about a beautiful, strong woman; the one in the ad comes off more like
a tool.
The more recent ad of Kathryn Budig and her dog
gets it so much better for an ad for specialized socks. It is
emotionally warm and even sensuous as the doggie is licking her
toes—probably very ticklish! 
Lululemon did an ad campaign that also made a splash on the Internet: "Say no to Camel Toe” (I enjoyed YogaDork’s coverage.) 
I was a freshman in college when I first heard the term "camel toe”.
My overweight roommate was getting dressed and she asked me if I
thought she had a "camel toe” in the jeans she was wearing. I didn’t
know what she meant until she told me that it was when pants ride up
like a wedgie in the front, and a camel has two toes—thus the name. I
thought that was such a strange question to ask your new roommate in
college and a mean-spirited concept. I felt bad for her in her worrying
about how her crotch looked in her jeans. She was suffering because she
had been teased about her "camel toes”.
I think that the "camel toe” ads draw our attention to the wrong
place, possibly encouraging us to judge other women for their "camel
toes” in yoga class, also selling through a fear of our pants riding up
in class.
The Toesox "metal spike” nude ad and the Lululemon "camel toe” ad
together seem to send the message that we women should idolize the
dollies of our childhood for their perfectly smooth and hairless pubic
mound. 
But, for those of us who are not satisfied with this idealization of
a manufactured doll body, there can be great empowerment to be had
through acknowledging, accepting and activating pelvic power in our
lives.
The pubic mound is the gateway to the "down there” regions of the
female body. And when we feel shamed about the look of that area, it
can really become a deep and lonely self-abandonment and loss of
beautiful feminine power as well as physical steadiness and strength,
not to mention the health of the low back, hips and internal organs…
If anyone wants to take this from a cultural critique into a valuable practice point: the work of Leslie Howard is so helpful in this regard. Her "Yoga and the Female Pelvic Floor” workshop changed my sense of my body completely.
My yoga practice changed, and my students learned a lot as I was
processing what I had discovered. And I have more to learn, too! Can’t
wait to practice with Leslie again!
Power to the Pelvis!
Brooks Hall is a Yogic Muse from Chicago, Illinois. In this capacity
she teaches Yoga, writes about Yoga, and generally enjoys it. You can
find her at: brookshall.blogspot.com.
http://www.elephantjournal.com/2010/08/power-to-the-pubis-accepting-the-fullness-of-feminity-along-with-our-strength/
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